2012. 8. ~ 2014. 2. / Associate Professor, Department of Advertising, Southern Methodist University
2006. 8. ~ 2012. 5. / Assistant Professor, Department of Advertising, University of Texas at Austin
Undergraduate and Graduate Courses
New Media Psychology
Brand Psychology and Marketing Communication
Li, X., & Sung, Y (2021). Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions. Computers in Human Behavior.
Kim, A., & Sung, Y. (2020). My Privacy and Control Matter: Understanding Motivations for Using Untact Services. Cyberpsychology, Behavior, and Social Networking.
Kim, T. & Sung, Y. (2020). CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms.International Journal of Advertising.
Ryoo, Y., Sung, Y., & Inna, C. (2020). What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research, 110, p. 173-183
Kim, T., Sung, Y., & Moon, J. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on Social Networking Site Fan Page: The Mediating Role of Social Presence. Telematics & Informatics.