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ABOUT

People

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Consumer & Advertising Psychology

Yongjun Sung Professor

Research area

Branding, Consumer Psychology, Digital Media, Sustainability, AI

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Basic Information
  • Final Academic Degree

    Doctor of Mass Communication

  • Office

    Old Building Room 406, Korea University Law Building, Humanities Campus, 145 Anam-ro, Seongbuk-gu, Seoul 02841, Republic of Korea

  • Home Page

    http://captainkorea411.kr

  • E-mail

    sungyj@korea.ac.kr

  • Phone Number

    02-3290-2869

  • Photo
    교수 사진
Educational Background
  • 2006. Ph.D. in Mass Communication, University of Georgia
  • 2003. M.A. in Journalsim and Mass Communication, University of Georgia
  • 2001. B.A. in Journalism and Mass Communication, Iowa State University
Career and Awards
  • 2021. ~ present / Editor, Korean Journal of Advertising
  • 2018. 9. ~ present / Professor, School of Psychology, Korea University
  • 2014. 3. ~ 2018. 8. / Associate Professor, Department of Psychology, Korea University
  • 2013. 1. ~ present / Associate Editor, Journal of Interactive Advertising
  • 2012. 8. ~ 2014. 2. / Associate Professor, Department of Advertising, Southern Methodist University
  • 2006. 8. ~ 2012. 5. / Assistant Professor, Department of Advertising, University of Texas at Austin
Undergraduate and Graduate Courses
  • Consumer Psychology
  • Advertising Psychology
  • New Media Psychology
  • Sustainability
  • Brand Psychology and Marketing Communication
Research Papers
  • Li, X., & Sung, Y (2021). Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions. Computers in Human Behavior.
  • Kim, A., & Sung, Y. (2020). My Privacy and Control Matter: Understanding Motivations for Using Untact Services. Cyberpsychology, Behavior, and Social Networking.
  • Kim, T. & Sung, Y. (2020). CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms.International Journal of Advertising.
  • Ryoo, Y., Sung, Y., & Inna, C. (2020). What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research, 110, p. 173-183
  • Kim, T., Sung, Y., & Moon, J. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on Social Networking Site Fan Page: The Mediating Role of Social Presence. Telematics & Informatics.