Basic Information

• Final Academic Degree

  Consumer and Advertising Psychology

• Office

  Old Building Room 406, Korea University Law Building, Humanities Campus, 145 Anam-ro, Seongbuk-gu, Seoul, 02841, Republic of Korea

• Home Page

  http://captainkorea411.kr

• E-mail

  ysung@korea.ac.kr

• Phone Number

  02-3290-2063

Educational Background

• 1985. Ph.D. in Psychology, University of Hamburg
• 1978. M.A. in Psychology, Korea University
• 1976. B.A. in Psychology, Korea University

Career and Awards (Academic Career)

• January 2004 – Present: Senior Director of the Korea Consumer Advertising Psychology Association
• September 2011 – August 2012: President of the Korean Psychological Association
• December 1999 – December 2003: President of the Korea Consumer Advertising Psychology Association
• May 2006 – April 2007: President of the Korean Consumer Association
• January 2004 – December 2006: Editor in chief of the Korean Advertising Association

Experience and Awards (External Experience)

• February 2014 – Present: Senior Director of the Korea Foundation for the Advancement Science and Creativity
• February 2013 – Present: Advisor of the Ministry of National Defense’s Defense 3.0 Advisory Group
• February 2011 – Present: Advisory Committee member of the Ministry of Foreign Affairs and Trade’s education policy
• February 2010 – Present: Advisory Committee member in the Central Public Officials Training Center’s education policy sector
• March 2006 – February 2008: Advisory Committee member in Hana Financial Group’s consumer trend sector

Books

• Youngshin Seong et al. (2013). Through The Brain. 21st Century Books.
• Youngshin Seong et al. (2009). The Power Of Beauty. Your soulmate.
• Youngshin Seong et al. (2009). High Trend: The Future Of Companies Created By Design And Content. 21st Century Books.
• Youngshin Seong et al. (2004). The Brain That Moves The Mind, The Mind That Moves The Brain. Bookhouse.

Research Papers

• Seong, Y., Lee, J., Yoo, C., Park, E., Shin, E., & Inki, B. (2013). Can consumption activities contribute to happiness? A study on the relationship between consumption activity, consumption happiness, and life happiness for each consumption type. Marketing Research, 28, 1–22.
• Seong,Y., Lee, E., Choi, H., Kim, J., & Seung-Ki Min, S. (2012). The psychology of impulse purchasing: The experience of product value before purchase and the role of impulse/control activation. Journal of the Korean Psychological Association: Consumers, Advertising, 13(1), 1–23.