Basic Information

• Final Academic Degree

  Mass Communication

• Office

  Room 318, Lyceum, Humanities Campus, 145 Anam-ro, Seongbuk-gu, Seoul 02841, Republic of Korea

• Home Page

  https://sites.google.com/view/taeyeonkim/home/people/lab-director?authuser=0

• E-mail

  taeykim@korea.ac.kr

• Phone Number

  02-3290-2066

• Photo
  

Educational Background

• 2020. Ph.D. in Mass Communication, University of Georgia


• 2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University


• 2013. B.A. in Psychology, Media (Double major), Korea University

Career and Awards

• 2023. 3 ~ present Assistant professor, School of Psychology, Korea University


• 2022. 3. ~ 2023. 2. Assistant professor, School of Media and Communication, Kwangwoon University


• 2021. Excellent Academic Paper Award, Gallup Korea Award


• 2021. Best Presentation Paper Award, Korean Society for Consumer and Advertising Psychology


• 2021. 3. ~ 2022. 2. BK21 Research professor, School of Psychology, Korea University


• 2019. Dissertation Award Competition, American Academy of Advertising (AAA)

Undergraduate and Graduate Courses

• New media psychology
• Consumer & advertising psychology
• Consumer data analysis
• Advertising and persuasive Communication
• Digital media and consumer behavior
• Consumer behavior in digital media
• Sustainable consumption

Research Papers

• Kim, T., Lee, S., & Park, S. (2025). Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social attractiveness. International Journal of Human-Computer Interaction.


• Bang, J., Oh, S., Park, J., Lee, Y., Cho, Y., Park, S., & Kim, T.* (2025). Impact of Spatial Presence on Charitable Behavior in the Metaverse: A Moderated Mediation Model of Norm Message and Involvement with Charity. Cyberpsychology, Behavior, and Social Networking.


• Jung, Y., Kim, T., Lee, S., Min, S., & Sung, Y. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology, Behavior, and Social Networking.


• Kim, T., Jin, H., Hwang, J., Kim, N., Im, J., Jeon, Y., & Sung, Y. (2024). Being excluded in the metaverse: Impact of social ostracism on users’ psychological responses and behaviors. International Journal of Information Management, 78, 102808.


• Kim, T., & Yoon, H. J. (2023). The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-03-2023-4376


• Yoon, H. J., Huang, Y., & Kim, T. (2023). The role of relevancy in native advertising on social media. International Journal of Advertising, 42(6), 972-999. https://doi.org/10.1080/02650487.2022.2135345


• Hyungrok Jin, Jaehee Hwang, Bingqin Luo, Taeyeon Kim*, & Yongjun Sung. (2022). Licensing Effect of Pro-Environmental Behavior in Metaverse. Cyberpsychology, Behavior, and Social Networking. (*Corresponding author)


• Taeyeon Kim & Glenna L. Read. (2022). Influencers’ Smiles Work Regardless of Product and Message. Marketing Intelligence & Planning, Vol. 40, No. 4, 425-440.


• Jihoon (Jay) Kim, Taeyeon Kim*, Bartosz W. Wojdynski, & Hyoyeun Jun. (2022). Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers. Telematics and Informatics, Volume 71, 101831.


• Hye Jin Yoon, Yan Huang, & Taeyeon Kim. (2022). The Role of Relevancy in Native Advertising on Social Media. International Journal of Advertising.


• Taeyeon Kim & Yongjun Sung. (2021). CEOs’ Self-Disclosure on Instagram and Consumer-Brand Relationships: The Moderating Effect of Relationship Norm. International Journal of Advertising, 40 (6), 897-921


• Taeyeon Kim & Glenna L. Read. (2021). Free Smiles are Worth a lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration. Cyberpsychology, Behavior, and Social Networking, 24 (2), 135-140.


• Taeyeon Kim, Yongjun Sung, & Jang Ho Moon. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on SNS Fan Page: The Mediating Role of Social Presence. Telematics and Informatics, 51,101406.


• Taeyeon Kim & Joe Phua. (2020). “#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-market Brands. Journal of Interactive Advertising, 1-16.