2020. Ph.D. in Mass Communication, University of Georgia
2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University
2013. B.A. in Psychology, Media (Double major), Korea University
Career and Awards
2023. 3 ~ present Assistant professor, School of Psychology, Korea University
2022. 3. ~ 2023. 2. Assistant professor, School of Media and Communication, Kwangwoon University
2021. Excellent Academic Paper Award, Gallup Korea Award
2021. Best Presentation Paper Award, Korean Society for Consumer and Advertising Psychology
2021. 3. ~ 2022. 2. BK21 Research professor, School of Psychology, Korea University
2019. Dissertation Award Competition, American Academy of Advertising (AAA)
Undergraduate and Graduate Courses
New media psychology
Digital media & consumer behavior
Consumer psychology & research
Consumer & advertising psychology
Research Papers
Kim, T., Lee, S., & Park, S. (2025). Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social attractiveness. International Journal of Human-Computer Interaction.
Bang, J., Oh, S., Park, J., Lee, Y., Cho, Y., Park, S., & Kim, T.* (2025). Impact of Spatial Presence on Charitable Behavior in the Metaverse: A Moderated Mediation Model of Norm Message and Involvement with Charity. Cyberpsychology, Behavior, and Social Networking.
Jung, Y., Kim, T., Lee, S., Min, S., & Sung, Y. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology, Behavior, and Social Networking.
Kim, T., Jin, H., Hwang, J., Kim, N., Im, J., Jeon, Y., & Sung, Y. (2024). Being excluded in the metaverse: Impact of social ostracism on users’ psychological responses and behaviors. International Journal of Information Management, 78, 102808.
Kim, T., & Yoon, H. J. (2023). The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-03-2023-4376
Yoon, H. J., Huang, Y., & Kim, T. (2023). The role of relevancy in native advertising on social media. International Journal of Advertising, 42(6), 972-999. https://doi.org/10.1080/02650487.2022.2135345
Hyungrok Jin, Jaehee Hwang, Bingqin Luo, Taeyeon Kim*, & Yongjun Sung. (2022). Licensing Effect of Pro-Environmental Behavior in Metaverse. Cyberpsychology, Behavior, and Social Networking. (*Corresponding author)
Taeyeon Kim & Glenna L. Read. (2022). Influencers’ Smiles Work Regardless of Product and Message. Marketing Intelligence & Planning, Vol. 40, No. 4, 425-440.
Jihoon (Jay) Kim, Taeyeon Kim*, Bartosz W. Wojdynski, & Hyoyeun Jun. (2022). Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers. Telematics and Informatics, Volume 71, 101831.
Hye Jin Yoon, Yan Huang, & Taeyeon Kim. (2022). The Role of Relevancy in Native Advertising on Social Media. International Journal of Advertising.
Taeyeon Kim & Yongjun Sung. (2021). CEOs’ Self-Disclosure on Instagram and Consumer-Brand Relationships: The Moderating Effect of Relationship Norm. International Journal of Advertising, 40 (6), 897-921
Taeyeon Kim & Glenna L. Read. (2021). Free Smiles are Worth a lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration. Cyberpsychology, Behavior, and Social Networking, 24 (2), 135-140.
Taeyeon Kim, Yongjun Sung, & Jang Ho Moon. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on SNS Fan Page: The Mediating Role of Social Presence. Telematics and Informatics, 51,101406.
Taeyeon Kim & Joe Phua. (2020). “#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-market Brands. Journal of Interactive Advertising, 1-16.
